The story of Lucky Tiger has been handed down from generation to generation. As it is now told, the Lucky Tiger legend began in the 1920’s, in Kansas City, Missouri, in the basement of Benjamin Clarke, an amateur scientist and one heck of a barber! Ben created a tonic for the hair and scalp that was different and better than any other product in his day and called it “Lucky Tiger Tonic.” Everyone who visited Ben’s Barbershop got the royal treatment – a shave, a haircut and a generous splash of Lucky Tiger Tonic. As the popularity of Lucky Tiger Tonic grew Ben began to sell it out of his shop, but people heard far and wide and wanted to get it outside of Missouri.
In 1935 Lucky Tiger was trademarked and an iconic American brand was officially born. As Lucky Tiger’s popularity and product reputation spread, barbers across America began using and selling the entire range of Lucky Tiger products: shaving creams, mustache waxes, shampoos, hair dressings, hair tonics, hair waxes, face cleansers, skin astringents, face lotions, cleansing masks, acne preparations and tooth whitening powders. In the coming years Lucky Tiger became the most popular brand of men’s grooming and barbershop products in America.
The coming decades were a great time for Lucky Tiger. But in 1964, a visit from four guys from Liverpool England changed pop culture and young America overnight. When the Beatles hit our shores and men’s hairstyles and the barber industry were forever changed. Despite radical changes in men’s fashions and tastes, Lucky Tiger maintained a fierce and loyal following in the barbershop industry and shave enthusiasts.